Case Studies

Analyzing Anthropic's methodology moat and whether 'trustworthy AI' is defensible long-term.

This case study addresses PIER's need to strengthen donor engagement and streamline site maintenance by conducting stakeholder interviews, usability testing, and competitive analysis to redesign its Zoho Sites platform with improved storytelling, simplified donation flows, and comprehensive documentation to support volunteer sustainability.

This case study addresses Pinterest's struggle to balance monetization through ads with user satisfaction by conducting user research, identifying pain points around excessive ads, algorithmic repetition, search functionality, and ultimately proposing advanced AI content filters as the highest-priority feature.